Senior UX / Product Designer

Everyone's hiring for AI.
Almost nobody has actually designed AI products.

I have. Here's the work.

See my work → Get in touch
AI & Design

For AI. With AI.

Designing for AI

AI is only as useful as the experience around it. I've designed LLM evaluation tools, model training workflows, and conversation intelligence products that help real people make sense of what AI is doing under the hood — and trust it enough to act on it. Designing for custom models means translating high complexity into simple, intuitive experiences — making AI accessible to the people who need to use it, not just the people who built it.

Designing with AI

I practice what I design. This site was built with Claude Code. I use Claude to write copy and generate options I can evaluate, Gemini for deep-dive research, and Figma Make to prototype fast. I also run my work through multiple AI models to stress-test decisions — getting different perspectives the same way I'd pull in another designer for a crit. AI handles the production velocity so I can focus on making better decisions.

Work

Case studies

2024 · Web App
AI ProductLLMEnterpriseSaaS
AI Model Training Interface

End-to-end UX for a custom LLM training workflow — letting contact center operators evaluate calls to train proprietary AI models.

View case study →
Images coming soon
2022–2024 · Enterprise
EnterpriseContact CenterSaaS
Contact Center Workflow Redesign

Redesigned core contact center workflows, contributing to millions in ARR growth.

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Interos homescreen mockup
2021 · Interos / Neudesic · Web App
EnterpriseData VisualizationB2B SaaS
Interos Supply Chain Risk

Project lead for UX on a supply chain risk platform during a period of hypergrowth that culminated in a $1B+ valuation — designing the dashboards enterprises used to detect and respond to supplier threats in real time.

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VASA Fitness app mockup
2019–2021 · VASA Fitness / Neudesic · iOS & Android
ConsumerMobileFitness
VASA Fitness Mobile App

Took a national gym chain's fragmented member experience — scattered across booking, check-in, and account management — and designed a single mobile app that brought it all together for millions of users.

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About

I figure things out —
then design them

Bio

I'm a builder at heart. The more interesting the problem, the more I want to pull it apart. Years of UX consulting taught me something valuable: every project has a wall, and it's never the wall you expected. Sometimes it's an interaction design challenge. Sometimes it's persuading the head of Product to advocate for a new process step.

That generalist instinct has taken me across consumer products, enterprise B2B, SaaS, and AI — including two companies that hit unicorn valuations.

2022–2026
Invoca
Senior UX Designer · AI & Contact Center
Designed contact center workflows that drove millions in ARR, then shifted into LLM evaluation interfaces and AI model training.
2018–2022
Neudesic
Senior UX Consultant · Enterprise
Led UX on million-dollar engagements for Discount Tire, VASA Fitness, Isagenix, and others.
2014–2017
Limelight Networks
Visual Designer
Designed marketing and product interfaces for a global CDN and streaming platform serving major media brands.
Full history on LinkedIn →
Skills

What I'm good at

Design
Product Design
Visual Design
Interaction Design
Information Architecture
Design Systems
Wireframing
Prototyping
Research
User Interviews
Usability Testing
Journey Mapping
Competitive Analysis
Personas
Empathy Mapping
AI & Emerging
AI Product Design
Human-AI Interaction
LLM Workflows
Model Training UX
AI-Assisted Design
Figma Make
Claude Code
Leadership
UX Lead
Design Sprints
Facilitation
Workshops
Mentoring
Stakeholder Comms
Project Management
Tools
Figma FigJam Miro Jira MS DevOps
AI Tools
Claude Code Figma Make Gemini Claude ChatGPT

Let's
talk.

Open to Senior or Staff UX design roles in enterprise, AI, or consumer. Available now. Easy to get along with, I promise.

Email
tedpotter23@gmail.com
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LinkedIn
linkedin.com/in/tedlpotter
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