After Limelight’s main corporate website was updated. The investor site was due for an update as well. We switched to a new vendor for hosting and development for the Investor site during this process. I was the sole designer for the new investor site. I was the main point of contact with Limelight for managing the ongoing development of the redesigned investor site.

I asked the vendor if they had any UX research on the most popular elements for an investor site, and as luck would have it, they produced just such a report on an annual basis. I based all of my layout decisions upon this report, such as placing the most popular elements at the top of the homepage.

Key UX Improvements

• Completely restructured Information Architecture based on UX Investor Site research. Some pages combined into other pages, some pages removed completely.
• Main navigation developed solely for the investor site, previous site shared navigation with main limelight.com website. This is a design decision you often see with Investor sites, but the audience of a sales focused landing page based website vs an investor site are very different and deserving of customizing the experience for both respectively.
• Full mobile responsive support was added with this redesign.